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12 Jan Insightrix Digital Launches Saskatchewan Media Habits Syndicated Study

The Saskatchewan Media Habits Syndicated Study is the first comprehensive research study in over a decade to objectively measure media habits and patterns of Saskatchewan residents. The Saskatchewan Media Habits study will provide comprehensive & representative measurement of media habits across different devices, media types, and specific subscriptions and publications.

Why do Saskatchewan marketers need this report?

The Saskatchewan Media Habits study will:

  • Provide an accurate and representative snapshot of media usage among Saskatchewan residents.
  • Examine the usage of traditional versus new media, including social media.
  • Look at generational usage of media including Trailing Millennials (14-25), Leading Millennials (26-31), Generation X (32-48), Baby Boomers (49-67), and Matures (68+).
  • Serve as an indispensable tool for digital marketing intelligence in the Saskatchewan marketplace.


Click here to download the brochure.

Saskatchewan Social Media Habits Syndicated Study

Click on the chapters for details.


Digital Democracy

Advertising, Online Shopping, App Usage

Social Media Usage